Post by theaspiringceo on Jan 24, 2019 2:25:37 GMT -5
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
Even when a business is selling a product as a generic, off-brand alternative (such as a marshmallow cereal similar to Lucky Charms, or a laundry detergent similar to Tide), that “generic” product carries that company’s name, and impacts its reputation. If you dislike your Not-Lucky-Charms cereal or your Not-Tide detergent, you’ll think twice before buying another “generic” product from the same company.
Branding Company in UP | Social Media Marketing Agency in Lucknow
Even when a business is selling a product as a generic, off-brand alternative (such as a marshmallow cereal similar to Lucky Charms, or a laundry detergent similar to Tide), that “generic” product carries that company’s name, and impacts its reputation. If you dislike your Not-Lucky-Charms cereal or your Not-Tide detergent, you’ll think twice before buying another “generic” product from the same company.
Branding Company in UP | Social Media Marketing Agency in Lucknow